Total Score: 0 %

Based upon Website Responses to …

Part I: Sustainability: 0 out of 30 = 0 %
Part II: Website Usability: 0 out of 33 = 0 %

Your website's total score is: out of 63 = 0 %

Recommendations:

Here is a partial listing of your first several recommendations.

Part I: Sustainability

• Share your organization's achievements through client success stories, testimonials, quotes, etc. Third party endorsements credibly reinforce the vital qualities of the causes’ mission for donors, volunteers, strategic partners and media.
• Include links to area staff on pages. Potential volunteers and donors will then have a way to get questions answered once they become engaged.
• Provide option to subscribe to a newsletter and keep it updated. A great way to keep your passionate audience engaged is to create a regular monthly newsletter. Be sure to include the option to subscribe on your Home page and throughout.
• Update your site regularly with latest news articles, events and media coverage. This will help keep your audience checking back often.
• Click Here to View All

Part II: Website Usability

• Create simple, to-the-point sentences. Have no more than 4 sentences in each paragraph. Make sure you add space between paragraphs and sections.
• Make sure to batch similar topics together. Rather than scatter tons of information all over a page, create a logical sequence of information. This will help visitors easily find what they are looking for.
• Include bold / call-out text throughout site. An easy way to do this is to add bold titles with bullets to pull out interesting facts.
• Speak to the visitor and get them excited! Tell them what you need and want. Your website does an incredible job explaining your organization's mission, but it should also make visitors feel compelled to volunteer and donate. Have each page speak to the end-user.
• Click Here to View All

Please remember to click Feedback and tell us your perceptions of this eAssessment. Your remarks will be most useful as we seek to improve. Thanks!

Resource ePotions:

Helpful information to enhance your Sustainability and Website Usability knowledge …

Part I:  Sustainability

1. Visitors grasp a clear and compelling case for support
2. Visitors find it easy to give money, goods and services
3. Visitors desire to volunteer time, talent, skills and experience
4. Visitors return to website frequently due to current updates

Part II:  Website Usability

1. Visitors find website easily
2. Visitors want to stay and explore
3. Visitors engage with compatible design
4. Visitors feel motivated by website content

Additional Options:

Click on the icons below to save or share your results in different ways.

If you have any questions, please send an email to: webwizard@campaignconsultation.com.

Part I: Sustainability Results

Based upon visitor website response ...

Score: out of 30 = 0 %

Recommendations:

• Share your organization's achievements through client success stories, testimonials, quotes, etc. Third party endorsements credibly reinforce the vital qualities of the causes’ mission for donors, volunteers, strategic partners and media.
• Include links to area staff on pages. Potential volunteers and donors will then have a way to get questions answered once they become engaged.
• Provide option to subscribe to a newsletter and keep it updated. A great way to keep your passionate audience engaged is to create a regular monthly newsletter. Be sure to include the option to subscribe on your Home page and throughout.
• Update your site regularly with latest news articles, events and media coverage. This will help keep your audience checking back often.
• Click to view all

Please remember to click Feedback and tell us your perceptions of this eAssessment. Your remarks will be most useful as we seek to improve. Thanks!

A. Grasp the Case for Support A case for support provides an interesting presentation of the community problems your program addresses and a compelling reason for donors to support your initiative.    A visitor to your website needs to easily …
	1. Understand immediately the urgency of the problem for which your social-profit initiative exists. Unanswered
	2. Get informed about what overall community actions are required to resolve the problem. Unanswered
	3. Learn how your organization is specifically responding to resolve all or a portion of the problem. Unanswered
	4. Be convinced of your organization’s impact to answer the problem’s root cause – beyond numbers of people served, etc. Unanswered
	5. Grow in confidence of your initiative’s ability to impact the community through past and present success stories, statistics, etc. Unanswered
	6. Is directly asked to support the project’s mission. Unanswered

B. Give Money, Goods and Services Your website should provide readily visible and accessible information so that gifts can be efficiently made in multiple ways with confidence and trust. A visitor to your website needs to easily be able to  …
	1. Locate a Donate Now! Button visibly displayed on the home page without having to scroll. Unanswered
	2. Find donation information located on a dedicated page. Unanswered
	3. Select from multiple donation methods such as– Annual Gifts Unanswered
	Goods and Services – i.e. Gifts-in-Kind Unanswered
	Tribute Fund Unanswered
	Planned Giving / Bequest Support Unanswered
	Credit Card Unanswered
	Pledge / Billing Unanswered
	Stock / Bond Unanswered
	4. Become more confident in a cause as a result of viewing substantial listing of donors and other supporters. Unanswered
	5. Build personal trust in organization's fiscal care and accountability. Unanswered
	6. Give through clear, unique and multiple “asks” throughout the site. Unanswered

C. Volunteer Time, Talent, Skills, and Experience  A potential volunteer shouldn’t have to go on a scouting mission to find out how to get involved with your program. Your website should provide ample information so that potential volunteers can learn about opportunities and easily sign up. A visitor to your website needs to easily be able to  …
	1. Find Volunteer Now! button on home page without scrolling. Unanswered
	2. Select from a list of multiple ways to volunteer located on a dedicated page. Unanswered
	3. Link to volunteer job / task descriptions that contain project’s estimated length of time, position time required, etc. Unanswered
	4. Realize the value placed in your cause’s volunteer program through easy access to current recognition list of program and leadership volunteers. Unanswered
	5. Become more interested through pictures of volunteers-in-action. Unanswered
	6. Notice simple ways to volunteer through clear “asks” reinforced throughout the site. Unanswered

D. Return to Your Website Frequently   By keeping your website current and posting new, intriguing information, you are encouraging visitors to return to your website frequently and reinforcing donor, volunteer, partner and media interest. A visitor to your website should want to …
	1. Easily locate dynamic, current client news and mission impact. Unanswered
	2. Absorb program happenings and impact through dynamic photos and videos posted on a regular basis giving a clear picture of the work you do and who is involved. Unanswered
	3. Seek and receive topical information based upon the cause’s expertise.  Unanswered
	4. Keep apprised of mission’s progress through regular online communications updates. Unanswered
	5. Stay engaged through “breaking news” notices. Current with past, present and future media, fundraising, local legislative, recognition, etc. events and coverage. Unanswered
	6. Is able to locate up-to-date specific development / executive staff contact information with ease. Unanswered

Resource ePotions:

Helpful information to enhance your Sustainability knowledge …

1. Visitors grasp a clear and compelling case for support
2. Visitors find it easy to give money, goods and services
3. Visitors desire to volunteer time, talent, skills and experience
4. Visitors return to website frequently due to current updates

Additional Options:

Click on the icons below to save or share your results in different ways.

Part II: Website Usability Results

Based upon visitor website response ...

Score: out of 33 = 0 %

Recommendations:

• Create simple, to-the-point sentences. Have no more than 4 sentences in each paragraph. Make sure you add space between paragraphs and sections.
• Batch similar topics together. Rather than scatter tons of information all over a page, create a logical sequence of information. This will help visitors easily find what they are looking for.
• Include bold / call-out text throughout site. An easy way to do this is to add bold titles with bullets to pull out interesting facts.
• Speak to the visitor and get them excited!  Tell them what you need and want. Your website does an incredible job explaining your organization's mission, but it should also make visitors feel compelled to volunteer and donate. Have each page speak to the end-user.
• Click to view all

Please remember to click Feedback and tell us your perceptions of this eAssessment. Your remarks will be most useful as we seek to improve. Thanks!

A. Locate Website It’s important to direct visitors quickly to your website, making certain they can efficiently find what they need. In addition, they should know from a glance what your organization is about.   A visitor to your website needs to easily …
	1. Locate your organization via popular search engines Google and Yahoo. Unanswered
	2. Enter keywords in search queries and find your site due to unique title tags for each web page. Unanswered
	3. Load and view website on multiple browsers such as Firefox, Internet Explorer and Safari. Unanswered
	4. Know quickly what website is about because content has keyword phrases, headers and sub-headers geared for target audience. Unanswered
	5. Select from a variety of search engine friendly URLs. Example: http://www.your-site.org/donations versus http://www.your-site.org/index.php?option=com. Unanswered
	6. Locate organization / project on social networking sites such as: a Facebook Unanswered
	Twitter Unanswered
	YouTube Unanswered
	Flickr Unanswered

B. Want to Stay and Explore Once a visitor finds your website, it’s important to keep them there. The longer they stay, the more they will want to volunteer or donate. Invite them in, capture their attention and direct them where they need to go.      A visitor to your website needs to easily …
	1. Feel welcome and needed. Unanswered
	2. Scan pages easily because they are short and concise and load within five seconds or less. Unanswered
	3. Find helpful, needed material in easy-to-differentiate sections. Unanswered
	4. Know where he or she is on website because of the simple, large, clean navigation menu. Unanswered
	5. Interact and connect with other site visitors by: Have the ability to leave comments on articles and stories Unanswered
	Allow the option to participate in discussion forums Unanswered
	6. Easily share and send information to others by: Use the bookmark functionality Unanswered
	Subscribe to the RSS feed Unanswered
	Utilize the print option Unanswered
	Send an email with link to page Unanswered

C. Engage with Compatible Design Now that a visitor has found your website and wants to stay and explore, you need to make sure they engage with a compatible design. Get them excited by using unique designs, colors and graphics.      A visitor to your website needs to easily …
	1. Be intrigued by website's uniqueness and feel empowered by the bold and powerful display of site material. Unanswered
	2. Focus on what is important because layout is clean and simple. Unanswered
	3. Read the large and easy-to-view text without strain. Unanswered
	4. Connect visually with site through compelling graphics, moving photos and inspirational videos. Unanswered
	5. Be drawn to the bright, strong colors used to divide the page into clear sections, and highlight important page elements. Unanswered
	6. Be drawn to the clear, bold organization logo on each page, which links back to the Home page. Unanswered

D. Feel Motivated by Website Content You want your website to encourage visitors to act for your program’s benefit, whether that is donating or volunteering. Motivate them into action!    A visitor to your website needs to easily …
	1. Be called-to-action with a loud and clear message. Unanswered
	2. Immediately grasp organization / project purpose. Unanswered
	3. Want to check back often for regular updates. Unanswered
	4. Be excited to participate. The written text incorporates: Interesting action verbs Unanswered
	Short sentences and paragraphs Unanswered
	A logical sequence / flow of information Unanswered
	5. Scan-able subheads, paragraphs, and bullet points with information-carrying words.See Unanswered
	6. Be moved because content is written from viewer's perspective and self-interest. Unanswered

Resource ePotions:

Helpful information to enhance your Sustainability knowledge …

1. Visitors locate website
2. Visitors want to stay and explore
3. Visitors engage with compatible design
4. Visitors feel motivated by website content

Additional Options:

Click on the icons below to save or share your results in different ways.

Welcome!

Website Wizard is pleased to help you assess and apply Resource ePotions to maximize your site’s influence so the website visitor can easily support your cause. This eAssessment tool is sponsored by the Corporation for National and Community Service through the Special Projects & Sustainability Initiative as detailed under the About Us page.

Within About Us, you will also get acquainted with Campaign Consultation, Inc. which designed and developed “Website Wizard - eAssessment for Sustainability."  If you wish to contact Campaign Consultation for any reason, click the About Us link for contact information. 

You are invited to review the Help page which demonstrates site navigation and also offers helpful information on additional CNCS Distance Learning Opportunities.

At the conclusion of this Website Wizard eAssessment, please visit our Feedback page and complete and return your perceptions of this eAssessment. Your remarks will be most useful as we seek to improve.

Thanks and enjoy!

Introduction

The goal of this online tool is to help you attract more attention, donors and volunteers to your website and organization. In order to do so, you will need to think from a “visitor” perspective. Ideally, if possible, have someone outside of your organization take this eAssessment and compare results.

There are two parts to this eAssessment: Part I: Sustainability and Part II: Website Usability.

• Sustainability is how well your website attracts and keeps visitors on your site long enough for them to appreciate the value of your program and become inspired to donate and volunteer.
• Website Usability is how easy it is for others to locate, use and find the information they need on your website in an efficient and timely manner.

Both parts contain four sections with six visitor website responses each. As you evaluate each website response, recommendations and comments will be given.

Once both parts are complete, you will be taken to the Total Score page. A score will be given for each section along with a complete list of recommendations and suggested resources. At this time, you can print, share your results or bookmark this page for further reference.

We encourage you to start with Part I: Sustainability and then proceed to Part II: Website Usability.

Table of Contents

Listed below are the sections for each part. Each section contains six visitor website responses. 

Part I: Sustainability

1. Grasp Case for Support
2. Give Money, Goods and Services
3. Volunteer Time, Talent, Skills and Experience
4. Return to Website Frequently

Part II: Website Usability

1. Locate Website
2. Want to Stay and Explore
3. Engage with Compatable Design
4. Feels Motivated by Website Content

Let's get started!

Enter your information below and press the "Begin Now" button. A split screen will appear with questions on top and your website below for your convenience.

Your Name:

Organization:

Website http://

Let's get started!

Enter your information below and press the "Begin Now" button. A split screen will appear with questions on top and your website below for your convenience.

Your Name:

Organization:

Website http://

Select where you would like to begin...

Help

Please look over the short tutorial below, if you have any further questions, please don't hesitate to contact us at success@campaignconsultation.com

About Us

Corporation for National and Community Service

Created in 1993, the Corporation for National and Community Service improves lives, strengthens communities, and fosters civic engagement through service and volunteering, providing service opportunities for millions of Americans of all ages and backgrounds. Corporation programs include AmeriCorps, Senior Corps and Learn and Serve America.  For more information, visit www.nationalservice.gov.

• AmeriCorps/AmeriCorps*VISTA members serve with local and national organizations to meet community needs and build  community capacity to alleviate poverty while earning education awards to help finance college or training.
• Senior Corps is the network of programs that helps Americans age 55 and older use their skills and experience in service opportunities that address the needs of their communities.  Senior Corps includes the Retired and Senior Volunteer Program (RSVP), Foster Grandparent Program, and Senior Companion Program.
• Learn and Serve America helps link community service and learning objectives for youth from kindergarten through college as well as youth in community-based organizations.

Campaign Consultation, Inc.

Founded in 1988, Campaign Consultation, Inc. works with individuals and organizations – at the local, state, national, and international levels – to advance organizational sustainability, fund raising, community development, corporate citizenship, diversity, issue advocacy, media & marketing, public policy, and organizational & business development campaigns.

Campaign Consultation, Inc. has extensive experience in helping people acquire the confidence, skills, and resources to design and advance “out of the box” strategies for goal achievement. 

Since 1998, Campaign Consultation, Inc. has trained more than 18,000 participants, through its services as the training and technical assistance provider for all areas related to sustainability for the Corporation for National and Community Service.  Campaign Consultation is currently providing technical assistance for the CNCS Special Projects and Sustainability Initiative and the VISTA Campus.

This material is based upon training and technical assistance supported by the Corporation for National and Community Service under Cooperative Agreement No. # 09RWHMD002 with:

CAMPAIGN CONSULTATION, Inc.
2819 Saint Paul Street, Baltimore, Maryland 21218-4312 USA
T.410.243-7979   F.410.243.1024
www.CampaignConsultation.com

Feedback

Please take minute to let us know how we are doing...

The topic was presented thoroughly
1	2	3	4	5
Strongly DisagreeStrongly Agree

I could easily find the information I needed
1	2	3	4	5
Strongly DisagreeStrongly Agree

Using this tool was a good investment of time for me
1	2	3	4	5
Strongly DisagreeStrongly Agree

I would recommend this learning tutorial to other programs
1	2	3	4	5
Strongly DisagreeStrongly Agree

What could improve this learning tutorial?

Email: (optional)